Here is summary from McKinsey on a couple of cases studies on how to get organizations to realize the financial impact of Big Data Analytics approaches. As with any change it takes executive sponsorship to drive a culture shift of an organization trying to implement new data analysis processes. McKinsey Big Data Study
DataTagCloud_Color of The Big Data Buzz words including Big Data, Data Science, Data Scientist, Data Analytics, Data Analysis, Data Visualization, Predictive Analytics, Statistical Analysis, Business Intelligence, Data Discovery, Data Mining, Machine learning, logarithmic regression, least squares regression, K-Means Analysis, business analytics, marketing analytics, R Studio, Tableau, Splunk, Qlik, Alteryx, Hadoop, NoSQL, Mongo DB, AWS, Azure, MapReduce, HIVE, PIG, GitHub, Python, C, C#, C++, Data pipeline
We are morphing from digital media campaign management to marketing analytics and data visualizations. There are projections for a shortage of data scientist with the accumulation of Big Data so we aim to fill the gap. I am currently exploring pilot projects to build client portfolio. If you need to evaluate data analytics/visualization tools, build proof of concepts or start a pilot. DigiFutures can help.