Looking forward to attending Predictive Analytics World in Washington DC on October 13th. There should be some very interesting use case scenarios presented at the conference. Let me know if you are attending and we can connect at the event. The registration link is below: http://www.predictiveanalyticsworld.com/gov/register.php
Here is summary from McKinsey on a couple of cases studies on how to get organizations to realize the financial impact of Big Data Analytics approaches. As with any change it takes executive sponsorship to drive a culture shift of an organization trying to implement new data analysis processes. McKinsey Big Data Study
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We are morphing from digital media campaign management to marketing analytics and data visualizations. There are projections for a shortage of data scientist with the accumulation of Big Data so we aim to fill the gap. I am currently exploring pilot projects to build client portfolio. If you need to evaluate data analytics/visualization tools, build proof of concepts or start a pilot. DigiFutures can help.